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More and more Community Managers are wondering how to find  Instagram influencers   to set up marketing collaborations. Unlike traditional communication campaigns, influencers reach their audiences as trusted people, who can generate powerful and authentic word-of-mouth to convert their subscribers into potential customers of your brand. Beyond simply detecting a few accounts with a large number of subscribers, likes, and followers the social media professional will have to ask the following questions: does this influencer have values ​​close to my brand? how much to pay this influencer ? should we favor the number of subscribers or the engagement rate? Throughout this article presenting itself as an  Instagram training , I will tell you about 5 essential steps to detect and choose the right Instagram influencers for your brand. Step 1: decide why your brand needs influencers With a rapidly growing influence market, it is clear that companies are well aware o